Monday, November 10, 2008 Celebrates our 10th Birthday!

Today we are breaking out the bubbly in celebration of our 10th birthday (we're drinking the '98 Taittinger Comtes de Champagne Blanc de Blanc, in case you were wondering)! The past decade has been quite amazing and in order to thank all of our loyal customers we're reducing the prices on thousands of great wines! To make the celebration even sweeter, we're ushering in this second decade with new pricing on some of our most popular lists - 90 Point Rated Wines Under $20 and our Collectibles and Top Rated Wines are among the mix.

Maybe it's all the Champagne we've been drinking, but we've all been reminiscing on the past ten years in the office this past week. In 1998, we set up shop as and then rebranded as in 2001. Our focus has remained on providing consumers access to premium and ultra-premium wine and wine-inspired gifts. Here are a couple highlights from the years past:

10 Years of

1998 Launched as in Portland, Oregon, serving customers in 12 states.

Opened warehouses in Miami and Houston to serve Florida and Texas.

2000 Opened warehouses in New York, New Jersey, California, Virginia, Massachusetts, and North Carolina with capability to service 80% of U.S. wine consumers.

2001 Acquired domain names and from failed businesses and adopted the name Shipped one millionth bottle.

2002 Relocated corporate office to San Francisco and adopted "green" packaging for all shipments.

2003 Acquired leading gift basket design & manufacturing business.

2004 becomes most visited wine website in world (and every year since).

2005 ranked the #1 online wine store in revenues by Internet Retailer Magazine (and every year since).

Offers one of the world’s largest selections of critically acclaimed wines, citing ratings and pedigree from 8 independent wine periodicals. Pioneers the popular wine list “90+ point rated wines under $20.”

Rated best wine website by Bordeaux Business School. Retail stores opened in Berkeley, California and East Hampton, Connecticut.

November 2008 In celebration of 10 years of growth and market leadership, we’re leveraging our purchasing scale and passing on the savings to our customers, reducing prices on thousands of items to our best prices ever.

Come celebrate with us!

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